Corvette’s Jake Logo Revised

With the introduction of a new generation Corvette, the C7, it figures that a new Jake design would be in order.

Jake is the logo for Corvette Racing and featured a modernized skull with the corvette crossed flags as the eyes.

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Jake Updated

The C7.R (the full on racing version of the Corvette) will make its track debut at the Rolex 24 at Daytona in January, 2014.  This is the day after its unveiling at the North American International Auto Show in Detroit on Jan. 25, 2014. When the C7.R takes to the track, it will sport an all-new Jake logo, which has become the unofficial mascot of Corvette Racing.

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Jake logo Black and White

The History of Jake


Jake first appeared in the early 2000s, when the Corvette Racing team was gaining momentum and winning multiple ALMS championships and the 24 Hours of Daytona and 12 Hours of Sebring. The team began uniting behind a rally cry of “Take No Prisoners” and a flaming skull logo that represented its unrelenting drive for victories.

It wasn’t until after the C5.R completed the final 24 Hours of Le Mans that the unofficial logo was born. Urban lore claims that the sketch started on a cocktail napkin as a skull with crossed flags for the eyes and was named after Jake, Jim Belushi’s character from The Blues Brothers.

Jake Concept Edition

Jake even was honored with Chevrolet concept car that was shown at SEMA in 2010.  It was based on a Grand Sport edition and was liberally covered with sedate Jake logos.

The new Jake, with the seventh-generation Crossed Flag logo for eyes, is more modern and more aggressive just like the C7.R will hope to be.

Artwork courtesy of © General Motors

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Bridjit Curbs to the Rescue

Many low slung sports cars face a suburban threat – driveways.bridjit-driveway-2

 

It seems that many residential driveways have too sharp of an incline to allow for low profile cars to enter without scraping the side effects or body panels.

bridjit3 I have even experienced  a Toyota Camry scrape a driveway when “loaded” down with four adults!  But Bridjit has come to our rescue.

bridjit-installed

These folks at Bridjit have engineered a heavy-duty rubber curb that helps minimize the drop off on many curbs and driveways.  It is made out of recycled tires, so you can even get an environmental thumbs up!  We first ran across this item at the SEMA Show in Las Vegas.

Bridjit to the test

Our test vehicle was stock 2003 Corvette.  Regardless of the angle of the approach, the car always scraped the front air dam.  Now Chevrolet did design this to be a flexible item, but eventually this air dam is bound to tear off or worse.

With the Bridjit in place the Corvette has a much easier time traversing the driveway.

Bridjit installs easily

The typical set up consists of a main portion of straight curbing and two tapered end pieces.  They bolt together with galvanized nuts and bolts.

bridjit-backsideIf necessary you could order additional sections of the main straight piece for longer drives.  These babies are tough and durable.  Ours has been exposed to the harsh Arizona sun for years now with no deterioration.

Bridjit is safe

Bridjit curbs are also rain and street sweeper safe.  There is a circular channel built into the underside so water can run underneath the curbing.  And the city street sweepers just steer around it when they come down our street, just like a parked car or similar obstruction.

We were originally concerned that the Bridjit might “disappear” at the hands of a midnight thief so our name was painted on the underside.  But truth be known, at twelve feet and 75 pounds, these are a bit unwieldy, after assembly, so doubt if theft is a big issue.

What will be an issue is curiosity from passerby’s.  We have had more than one car back up and peer again at the Bridjit and look it over. Nice that Bridjit inscribed their name and toll-free phone number (877 522-6611) on the curbing.  Good marketing and free advertising!

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Purchase the Bridjit

Several car shops carry the Bridjit curbs but I’d suggest ordering straight from the website and checking in with the friendly owners if you have any specific questions.

 

Bumble Bee Camaro Tire with Hollywood Magic

Bumble Bee -the Star of the Transformer Movie Anthologybumble-bee Camaro

The Bumble Bee is one of the main characters in the Transformer Movie Series and is a bright yellow Camaro.  Chevrolet certainly enjoys the publicity that is garnered by the Bumble Bee and Hollywood studios are known for accepting cash or product for a movie “placement”.

bumble-bee-hood

SEMA 2013

At the recent SEMA show, the three “stars” of the upcoming Transformers 4 movie directed by Michael Bay were showcased by Chevrolet at a standalone display.  Present were a new sleek Corvette Stringray, an urban looking Sonic and the yellow Bumble Bee Camaro.  They were highlighting the upcoming Transformers 4 release next summer.

bumble-bee-side

The same three cars were present at Chevrolet’s Media Event.  But after Monday’s event some sharp eyed spectators noted a slight change in the “shoes” the Bumble Bee was wearing. pre-close-up Bumble bee tire It turns out the Hollywood magic must have worn out and the painted on Goodyear logo and Eagle name were removed showing the true brand of these tires – Pirelli.post-close-up Bumble Bee tire

Ah, the magic of Hollywood!

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