Tag Archives: SEMA

Chevrolet Bowtie Logo Celebrates 100th Anniversary

View in gold of Chevrolet's Bow Tie emblem
Chevrolet Bow Tie from SEMA 2012 Show

Just in time for the Woodward Cruise outside Detroit, Michigan, the Chevrolet bowtie logo, recognized  globally as the Chevy emblem celebrates its 100th anniversary this year.

In 1913, Chevrolet co-founder William C. Durant introduced the signature Chevy Bow Tie on the 1914 Chevrolet H-2 Royal Mail and the H-4 Baby Grand, centered at the front of both models.

The bowtie has adorned 215 million Chevrolet’s over the last century.

Current version of Chevrolet's bow Tie emblem
Chevy Bow Tie

While the bowtie has been present for 100 years, the details surrounding its origin are still uncertain and a bit of lore surrounds it. One popular story has Durant tearing a piece of wallpaper from  a Parisian hotel that held the now famous design.  Mr. Durant’s widow claimed he saw a similar logo in a  newspaper advertisement while in Hot Springs, Virginia.  In fact a ad for a coal company did sport a similar design as far back as 1911.

Regardless of the inspiration, it is one of the most recognized car manufacturer symbols and one that doesn’t even have a name inscribed or attached to it.  In this global economy, perhaps that’s best?

Chevrolet bow tie emblem
A timeline of the transformation of Chevrolet’s emblem – the Bow Tie

Some images © Chevrole

Justice League Kia Sorento at Comic Con in San Diego

This past week Kia Motors America revealed at San Diego’s Comic Con the last of eight Justice League-themed vehicles – a  Kia Sorento. The Sorento’s design was created by legendary comic book artist and DC Entertainment Co-Publisher Jim Lee, who finalized the customization of the car before a live audience.  The colorful airbrush artwork and interior customization was done by West Coast Customs.   All eight Justice League inspired Kia vehicles were on display throughout Comic-Con at the Interactive Zone at Petco Park.  Each of the first seven custom cars featured one of the heroes – Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg while the final car showed all of the Justice League characters.

Four of the Kia’s were originally displayed at the 2012 SEMA –Specialty Equipment Manufacturers Association show in Las Vegas and can be seen here

This last Sorento is being auctioned off now on eBay to benefit DC Entertainment’s charity, the “We Can Be Heroes” campaign.

 

Take a classic on a drive on July 12, 2013 – Collector Car Appreciation Day

Logo CCAD Coillector Car
Collector Car Appreciation Day July 12, 2013

 

Our U.S. Senate passed Senate Resolution 176 (S. Res. 176) at the prodding of the SEMA Action Network (SAN) designating Friday July 12, 2013 as “Collector Car Appreciation Day.”  This is the fourth annual event to help raise awareness of classic collector car owners and industries.

A list of events around the country can be found here.  Besides car shows and cruise ins, many companies are promoting their employees to drive a classic to work.  The folks at SEMA Action Network  are maintaining the event list to commemorate the day and track the number of events..

Even some Canadian provinces joined individual states, cities in  passing similar proclamations and resolutions.  Sounds like a good reason to go out and cruise on the 12th!

As seen at SEMA, Bryan Fuller’s Thunder Taker now in Hot Rod Magazine

We first saw this stretched out hearse at the SEMA show in 2012.  It was done by Bryan Fuller of Fuller Hot Rods in Atlanta.  At the 2011 SEMA show Bryan was the spokesperson/celebrity for Gear  Wrench.

Now Hot Rod Magazine’s April, 2013 issue features it with a great story and pictorial.  http://www.hotrod.com/featuredvehicles/hrdp_1305_thundertaker_1960_cadillac_superior_coachworks_hearse/viewall.html

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This car took THREE years to build and is just an awesome 8,000 pounds of Detroit metal.  Great paint job and a nicely executed custom ride.