Goodyear Brakes Breaks Into The Brake Parts

Whoa, partner.

There is a new player in town when it comes to brakes. Goodyear Brakes, a licensee of the Goodyear Tire & Rubber Company, now offers up to the consumer DIY auto enthusiast a set of calipers, rotors, brake pads with all the related hardware for many vehicles, from daily drivers to SUVs to light trucks.Goodyear Brakes Bundle

Their website GoodyearBrakes.com is designed to support both do-it-yourself and do-it-for-me customers. In an interesting twist, the brand is trying out the direct to consumer avenue by offering their items solely through Amazon.com and other Internet based sellers. Expect to see consumer focused advertising and social media to push the branding efforts.

Goodyear Brakes

Goodyear Brakes manufactures and distributes a full line of brake system solutions. The brake pads are manufactured for them by a company with more than 50 years of experience in friction science. The rotors are made to Original Equipment Manufacturer (OEM) standards by other manufacturers while their calipers are actually remanufactured units.

Goodyear Brakes offers brake pads, brake rotors and calipers. They also offer bundles of the pieces for a one-stop shop experience.

Goodyear Brakes Website

Their website will specify the correct brake pieces based on your car and VIN. The website also offers up some helpful guides for the shade tree mechanic. In addition Bruno Massel, a TV host and NHRA racer is featured with some videos to help consumers know what is involved when changing out the brakes.Bruno Massel

Presently the direct to consumer channel is the only way to acquire the Goodyear brakes. That is an interesting approach, as most repair shops are not going to be able to let a car sit around for a few days while the parts are enroute. For the DIY’er ordering and waiting a few days for delivery would not be a sticking point, especially if the pricing is right.

Brakes are a vital component of cars and with consumers holding on to cars longer, the need for brakes will crop up more often. Now Goodyear Brakes offers consumers a new option for brake components.

Would you be willing to break out a new brand?

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Images courtesy of Goodyear Brakes

 

 

 

 

 

Worldwide Auctioneers Auburn Auction Absolutely Awesome

Even under “normal” situations a car auction company would be ecstatic with a 90% sell through rate. Worldwide Auctioneers must be over the moon to reach that level at their recent Auburn auction.

Yes folks, Worldwide Auctioneers concluded their 13th annual Auburn Auction in Indiana during the 2020 Labor Day Weekend, with 90% of consignments finding new homes. Given the complexity of arranging bids and the fiscal times we are in, that is phenomenal!

Worldwide Sold a 1935 Auburn

As expected at an Auburn auction, an Auburn Speedster set the bar. High sale went to a meticulously restored and multiple award winning 1935 Auburn 851 SC Boattail Speedster with body design by Gordon Buehig and a supercharged engine with a top speed of 100 mph. It sold for $1,072,500. (Like always all prices include the buyer’s premium)

Rick Dore’s Shangri-La

But we fell in love with the sweeping majestic custom that famed customizer Rick Dore built. This beauty was a one-off 1936 Cadillac “Shangri-La” Custom Roadster. It featured a hand-formed aluminum body fabricated by the famous Marcel Custom Metal workers on a short 116 wheelbase. The roof comes off to allow for a roadster look to this lady in Indian Inkwell Blue. It sold for a sweet $550,000.Shangri-La

Another car that we loved was a 1966 Chevelle Pro Street. The paintwork was on point and the attention to detail was as expected, top notch. The Chevy was badged as an SS with a 496 engine and came with a two speed Powerglide. It was strip ready with a roll cage and sold for $41,800.1966 Chevelle Driver Side

A fantastic Model A 1932 Ford was not the typical “Auburn auction” but sure caught our eye. So did the 400 cubic inch engine matched to a 700R4 automatic transmission. Suicide doors and a striking paintjob with pinstriping helped collect $49,500 from the winning bidder.1932 Ford Front View

Worldwide Auctioneers Outcome

The Auburn Auction finalized at nearly $8 million in total sales. Presented as both a live and online event, the Auburn Auction offered options for every controlled health level, with onsite bidding, online bidding available via three different online partner platforms, and absentee and telephone bidding available to pre-registered, qualified buyers.

We enjoyed their January, 2020 auction in Tempe, AZ during all the Phoenix area auctions. Here’s hoping that “regular” auctions return to the scene soon with Worldwide Auctioneers leading the way.

 

Photos courtesy of Worldwide Auctioneers.

 

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WD-40 Specialist Goes Blue and Yellow

We all probably have at least one WD-40 product sitting near the tool box. Hard to beat their “Multi-Use” “spray for penetrating some stubborn rust or silencing that obnoxious squeak. The company has actually documented over two thousand uses for that one product. The WD-40 cans for their consumer products sport the characteristic blue and yellow shades along with a red cap or top.Gel-Lube-New-Look-Graphic

Charity cars from SEMA

That color scheme is also utilized when WD-40 has crafted one of their many display cars for SEMA and other venues. These vehicles are always so distinctive and end up being auctioned off for good charity causes. Hard to beat the look and colors.

WD-40 Specialist Products

But did you know that WD-40 also had a “specialist” or professional lineup.  The specialist products offer superior, heavy duty performance with Specialist Gel Lube, Silicone, White Lithium Grease, WD-40 Specialist Penetrant with a Flexible Straw, Contact Cleaner and Dry Lube, among the twenty plus products in the lineup. I absolutely love their electrical contact cleaner and their no drip lubes.Specialist-Family-of-Products

But the professional lineup had a different black and yellow color scheme with a yellow cap.  So folks seeking out the familiar WD-40 lineup often failed to spot the WD-40 on the seller’s shelf.  Let’s admit it there are a ton of products that stores offer, but really can they beat the WD-40 brand for performance and reliability?

WD-40 Goes Blue and Yellow

So the folks at WD-40 decided to make it easier for consumers to find the WD-40 stuff. They are converting the packaging for the Specialist products to reflect the familiar yellow and blue colorings with a red top/cap/squeeze trigger. That way the WD-40 colors will always stick out. As your favorite store replaces their inventory the blue and yellow colors will show up.

Personally, we were surprised to learn that WD-40 offered so many products under their Specialist line.  WD-40 is so convinced that the Specialist line is the best, they offer a money back guarantee. How can you beat that? But now it will be easier to locate the San Diego, California based brand at your favorite store. Plus it will be easier to find near your tool box, unless it is also blue and yellow!

What’s your favorite WD-40 product?

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