We all probably have at least one WD-40 product sitting near the tool box. Hard to beat their “Multi-Use” “spray for penetrating some stubborn rust or silencing that obnoxious squeak. The company has actually documented over two thousand uses for that one product. The WD-40 cans for their consumer products sport the characteristic blue and yellow shades along with a red cap or top.
Charity cars from SEMA
That color scheme is also utilized when WD-40 has crafted one of their many display cars for SEMA and other venues. These vehicles are always so distinctive and end up being auctioned off for good charity causes. Hard to beat the look and colors.
WD-40 Specialist Products
But did you know that WD-40 also had a “specialist” or professional lineup. The specialist products offer superior, heavy duty performance with Specialist Gel Lube, Silicone, White Lithium Grease, WD-40 Specialist Penetrant with a Flexible Straw, Contact Cleaner and Dry Lube, among the twenty plus products in the lineup. I absolutely love their electrical contact cleaner and their no drip lubes.
But the professional lineup had a different black and yellow color scheme with a yellow cap. So folks seeking out the familiar WD-40 lineup often failed to spot the WD-40 on the seller’s shelf. Let’s admit it there are a ton of products that stores offer, but really can they beat the WD-40 brand for performance and reliability?
WD-40 Goes Blue and Yellow
So the folks at WD-40 decided to make it easier for consumers to find the WD-40 stuff. They are converting the packaging for the Specialist products to reflect the familiar yellow and blue colorings with a red top/cap/squeeze trigger. That way the WD-40 colors will always stick out. As your favorite store replaces their inventory the blue and yellow colors will show up.
Personally, we were surprised to learn that WD-40 offered so many products under their Specialist line. WD-40 is so convinced that the Specialist line is the best, they offer a money back guarantee. How can you beat that? But now it will be easier to locate the San Diego, California based brand at your favorite store. Plus it will be easier to find near your tool box, unless it is also blue and yellow!
What’s your favorite WD-40 product?
Subscribe to Blog via Email