There is a new player in town when it comes to brakes. Goodyear Brakes, a licensee of the Goodyear Tire & Rubber Company, now offers up to the consumer DIY auto enthusiast a set of calipers, rotors, brake pads with all the related hardware for many vehicles, from daily drivers to SUVs to light trucks.
Their website GoodyearBrakes.com is designed to support both do-it-yourself and do-it-for-me customers. In an interesting twist, the brand is trying out the direct to consumer avenue by offering their items solely through Amazon.com and other Internet based sellers. Expect to see consumer focused advertising and social media to push the branding efforts.
Goodyear Brakes manufactures and distributes a full line of brake system solutions. The brake pads are manufactured for them by a company with more than 50 years of experience in friction science. The rotors are made to Original Equipment Manufacturer (OEM) standards by other manufacturers while their calipers are actually remanufactured units.
Goodyear Brakes offers brake pads, brake rotors and calipers. They also offer bundles of the pieces for a one-stop shop experience.
Goodyear Brakes Website
Their website will specify the correct brake pieces based on your car and VIN. The website also offers up some helpful guides for the shade tree mechanic. In addition Bruno Massel, a TV host and NHRA racer is featured with some videos to help consumers know what is involved when changing out the brakes.
Presently the direct to consumer channel is the only way to acquire the Goodyear brakes. That is an interesting approach, as most repair shops are not going to be able to let a car sit around for a few days while the parts are enroute. For the DIY’er ordering and waiting a few days for delivery would not be a sticking point, especially if the pricing is right.
Brakes are a vital component of cars and with consumers holding on to cars longer, the need for brakes will crop up more often. Now Goodyear Brakes offers consumers a new option for brake components.
Would you be willing to break out a new brand?
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Images courtesy of Goodyear Brakes