The ISM Raceway hosted the NASCAR trio of races this past weekend and the premiere turned out to be all that the owners had been predicting. The massive reconstruction took two years but left the historic dogleg mile track intact. The track in Avondale, Arizona was previously known as Phoenix International Raceway (PIR).
By shifting the stands counter clockwise they put the fans into the afternoon shade, offered wide stadium seats, a better view of the new finish line and overall the bar was raised for track amenities.
If the fans opted for the infield admission ticket at ISM Raceway , they had a close up view of the racers’ garage areas plus they could see the driver’s meeting and the walkway leading to it. They could easily walk through an underground tunnel to get to the infield throughout the race day.
The victory lane area has a sunken pit area where lucky fans who stake out an early spot can enjoy all the victorious festivities. Plus in the infield were seats and shade alongside three sites serving food and “adult” beverages. To maneuver around, nine elevators were added along with four escalators.
Fans could get views never before seen, literally standing within feet of a hard working garage crew. Plus over 400 monitors kept fans up to date on the action. Plenty of space remained in the midway for souvenir purchases and the parking was plentiful and easy to get to.
Wi-Fi (free of course) was available throughout the site with no dead zones. Of course the facility offers 51 upgraded suites plus three suites that overlooked the actual NASCAR garage. All in all getting this project done, without interrupting the racing venue’s schedule, was quite an accomplishment. This two year project cost over $175 million and involved no tax dollars! Quite an accomplishment.
@2018 Route 66 PubCo
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