Tag Archives: NASCAR

NASCAR Caps

March 21, 2023 Route 66 Pub Co Leave a comment

NASCAR caps are a standard uniform for fans and crew. Team members often wear NASCAR caps during the day and fans wear them to connect with their driver’s sponsors. But the most important display of the baseball NASCAR caps occurs in Victory Lane after a race. Here in a highly orchestrated set of moves, crew members and the winning driver don a series of caps to honor the sponsors that helped get them into Victory Lane.

William Byron’s NASCAR Caps

This month William Byron won his second race of the short season and was excited to drive up onto Victory Lane surrounded by fans, photographers, news media, and public relations folk. The PR folk tote along plastic bags carrying the caps in sequential order that the team members will soon be wearing. Can you imagine the work involved each week lining up and organizing the caps, only to then see your driver not win the race?

Crew Members Need NASCAR Caps Too

Byron started out with a big cap from Valvoline as a cute gimmick and then swapped to a regular sized Valvoline cap along with his crew members. And there is a lot of crew that show up in Victory Lane beside the pit crew. Jeff Gordon even showed up to lead on the celebration and so he needed caps too. So yes, one more thing the PR folks need to account for- making sure they have enough sets of hats.

After that, the excited crew swapped to a United Rentals 500 cap to honor the race sponsorship.

Then they swapped to a NASCAR 75th anniversary cap.

Followed by a Valvoline cap again!

Yes Even More NASCAR Caps on Display

Axalta is a major sponsor for Byron, so of course the paint company had their chance in the limelight with their own hat.

Liberty University has been a long-term sponsor for William Byron so those caps were worn as well

Can’t forget your car manufacturer so the Chevrolet bow tie showed up on a cap as well.

Hendrick Motor Sports had to have their cap on display as well

Cincinnati Tools were the final caps to be worn and then the crew really got to celebrate. William Byron had a chance to thank others and mingle, obviously happy with his second win of the season at Phoenix Raceway. Wonder how many more times he will slide into Victory Lane with a bevy of NASCAR caps to wear?

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Manufacturer news, Uncategorized

Great Subscription Offer from Round-Up Publications

April 27, 2020 Route 66 Pub Co Leave a comment

The good folks at Round-Up Publications know a thing or two about good deals. Their magazines are packed with deals tighter than five teenagers in a trunk sneaking into a drive-in movie. Remember those?

For a limited time the publisher is offering an exclusive offer. Get a year’s subscription to not one, not TWO but all THREE of their award winning magazines. Yes folks, you’d get a year of Classic Car Round-Up and Truck Round-Up. These are monthly issues so that translates to twenty four sets of great deals and car articles.

But WAIT there’s more. You also get a year’s subscription to Auto Round-Up magazine, the star ship of the fleet from the publisher. This comes out every two weeks so you’ll get 26 issues delivered to your door.

Round-Up Magazines

With that many magazines, your mailman will need a back brace. Plus you’re bound to find at least one amazing deal on one amazing car or truck or …

Besides the great ads for cars and trucks, there is always a mass of parts and supplies offered for sale. So don’t delay and get your order in. Operators might not be standing by, but the electrons of the WWW – world wide web are. So hop to it!

Here is the link for ordering this awesome set of magazines.

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Manufacturer news

NASCAR Paint Schemes for ISM Race

November 16, 2019 Route 66 Pub Co Leave a comment

NASCAR races are always colorful and exciting. Beyond the roar of the engines and the cars chasing around the ovals (or in the case of ISM Raceway the dogleg), one can sense the crowd’s anticipation as they follow their favorite drivers. While three manufacturers, Chevrolet, Ford and Toyota, are sponsoring cars in the NASCAR Monster Energy Series these cars bare little resemblance to the cars on the showroom floors. Many people complain that the NASCAR cars are “all the same” and no longer do they “buy on Monday, what won on Sunday.”

NASCAR Color Schemes

But one way to differentiate the cars is by their color scheme. Some teams will keep a consistent scheme for their sponsor but with a mix of sponsorships and style many cars will change up their colors on a constant basis. Which if you collect the racer’s models means you need to buy multiple sets too.

At the recent NASCAR Monster Energy Bluegreen Vacation 500 race held at ISM Raceway in Avondale, Arizona the Chevy cars did not have an impressive day, with Denny Hamlin (Toyota) winning and the highest Chevrolet finisher was Kyle Larson in fourth place. But we still opted to check out the cars and their colors for the day.

A special nod to Ty Dillon, whose sponsor Geico noted their government and military basis by adding “military” under their brand. Very fitting since the day after the race was Veteran’s Day.

Color Schemes

Of course calling these “paint” schemes might be tad misleading since now days most of these colors are vinyl wraps. Much easier to apply and swap out as the needs arise.

Alex Bowman’s continues the rainbow scheme that Jeff Gordon used with DuPont/Axalta.

Notice how many sponsors’ names are splashed on the hood to show up and yet Monster Energy drink is happy with just their logo on Kurt Busch’s car. We’ll miss Monster’s title sponsorship of the top tier in NASCAR.

So what do you think? Which color scheme garbs you?

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Uncategorized

NASCAR Driver’s Walk at ISM Raceway

November 13, 2019 Route 66 Pub Co Leave a comment

One of NASCAR’s charms is the approachability of drivers and nowhere is this more apparent than at Phoenix’s (okay Avondale’s actually), Arizona ISM Raceway. The renovated speedway is a fan’s paradise and it is most apparent along the “driver’s walk” on race day.

Infield access

For the price of an infield ticket NASCAR fans get unique access. Along with watching the garages and being at Victory Lane, the fans can camp out along a pathway that NASCAR drivers must walk for the mandatory driver’s meeting. But get there early as often the throngs can be five or ten deep and only a select few will get right up along the fence line.

NASCAR Driver’s Walk

Typically the driver’s will walk in with some helpers and assistants. Someone in the crowd will often yell out which driver is approaching (and hopefully they are right). Fans might shift for a better view or swap out memorabilia that they wanted signed. Drivers, depending on their mood, will stop and pose for photos, chat with their fans and sign autographs. Yes William Byron actually was signing a water bottle!

Drivers aren’t the only celebrities that walk the line. Crew chiefs naturally will amble past and even the occasionally car owner.

Once the NASCAR Driver’s Meeting is over the procession reverses itself, but at times the drivers and others are more focused and determined to get back to their garages and get the last minute details sorted out.

You may see the NASCAR Driver’s Walk on television, but until you see it in person you can’t appreciate it. That ability for fans to say they saw, talked with or got a treasured autograph from their driver is unmatched in most other sports. And ISM Raceway helps make it exceptionally fun and accessible. Buy a ticket to a NASCAR race and pay the upgrade for infield and you are guaranteed to have an awesome event.

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Uncategorized

ISM Raceway Speeds Fans to a New High

November 14, 2018 Route 66 Pub Co Leave a comment

The ISM Raceway hosted the NASCAR trio of races this past weekend and the premiere turned out to be all that the owners had been predicting. The massive reconstruction took two years but left the historic dogleg mile track intact. The track in Avondale, Arizona was previously known as Phoenix International Raceway (PIR).

ISM Infield

By shifting the stands counter clockwise they put the fans into the afternoon shade, offered wide stadium seats, a better view of the new finish line and overall the bar was raised for track amenities.

If the fans opted for the infield admission ticket at ISM Raceway , they had a close up view of the racers’ garage areas plus they could see the driver’s meeting and the walkway leading to it. They could easily walk through an underground tunnel to get to the infield throughout the race day.

The victory lane area has a sunken pit area where lucky fans who stake out an early spot can enjoy all the victorious festivities. Plus in the infield were seats and shade alongside three sites serving food and “adult” beverages. To maneuver around, nine elevators were added along with four escalators.

ISM Raceway

Fans could get views never before seen, literally standing within feet of a hard working garage crew. Plus over 400 monitors kept fans up to date on the action. Plenty of space remained in the midway for souvenir purchases and the parking was plentiful and easy to get to.

Wi-Fi (free of course) was available throughout the site with no dead zones. Of course the facility offers 51 upgraded suites plus three suites that overlooked the actual NASCAR garage. All in all getting this project done, without interrupting the racing venue’s schedule, was quite an accomplishment. This two year project cost over $175 million and involved no tax dollars! Quite an accomplishment.

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@2018 Route 66 PubCo

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Uncategorized

Hero Cards Display Craftsmanship and Ingenuity

November 13, 2018 Route 66 Pub Co Leave a comment

It is funny how something as trivial as a hero card display can become a functional expression of the craftsmen involved. Hero cards are those 8X11 color shots of drivers, or their cars, passed out at NASCAR races, drag racing pits and at fan appreciation events. Even if you don’t get them autographed, it allows a connection between the fan and the racing team.

At the recent SEMA Show in Las Vegas, lots of hero cards were signed by celebrities including Brittany and Ashley Force.

NASCAR Hero Cards

At the latest NASCAR race at ISM Raceway in Avondale, (Phoenix area) Arizona all the race teams from each of the three series, Camping World Truck, Xfinity and Monster Energy NASCAR Cup, had hero cards ready to be handed out. But how these hero cards were displayed shows the ingenuity of some teams.

Some were rather bland and basic. A weighted box to hold the hero cards. Ho hum….

Martin Truex’s display had the foresight for a clear cover to avoid rains or strong winds.

Paul Menard’s display utilized a Menard storefront to help pass out the hero cards.

The folk’s from Procore and Kasey Kahne, used a fuel can as their prop.

Winning Hero Card Display at NASCAR’s ISM Raceway

But Jimmie Johnson showed he hit the nail on the head with this design. See how it contrasts with his race mate, Alex Bowman?

Funny how a little time and ingenuity can make you stand out in a crowd. Just like in life, right?

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Auctions, Car show, Uncategorized

Barrett-Jackson Auction in Florida

April 9, 2014 Route 66 Pub Co Leave a comment

Barrett-Jackson Auctions comes to Palm Beach, Florida this weekend for car sales on April 11-13, 2014, just before Easter. They have a variety of cars for sale and provide live coverage from Fox Sports 1 and National Geographic for over twenty hours.

Barrett-Jackson is a great auction house and runs a well organized operation. Their cars are well presented and the action is brisk. It is a great show and definitely not one to miss.

Preview

We had the chance to preview some cars at a recent Goodguys event and here are some of our picks.

This 1971 Oldsmobile 442 is a numbers matching convertible. The OLDS 445 engine links to a manual four speed and comes with factory optioned air conditioning, power steering, power lift top for the convertible and power front disk brakes. The black paint is flawless and is coming from NASCAR’s Rick Hendrick.

Corvette

You can’t go wrong buying or selling a Corvette at Barrett-Jackson and this silver beauty looks great. It too has a four speed, naturally, matched up to a 427 Chevy engine. It has lots of documentation and awards but the coupe would be a neat drive even without all the restoration efforts.

1957 Chevy Bel Air

Finally, readers know we like 57 Chevy’s here at Route 66 PubCo and this white convertible looks great. It is one of eight 1957 Chevy Bel Air’s selling this weekend at Barrett-Jackson. The 283 engine is updated to fuel injection, which is a sure way to bump up the fun and the price of these classics. It comes with a correct red and silver interior.