Tag Archives: Goodyear

Goodyear Brakes Breaks Into The Brake Parts

Whoa, partner.

There is a new player in town when it comes to brakes. Goodyear Brakes, a licensee of the Goodyear Tire & Rubber Company, now offers up to the consumer DIY auto enthusiast a set of calipers, rotors, brake pads with all the related hardware for many vehicles, from daily drivers to SUVs to light trucks.Goodyear Brakes Bundle

Their website GoodyearBrakes.com is designed to support both do-it-yourself and do-it-for-me customers. In an interesting twist, the brand is trying out the direct to consumer avenue by offering their items solely through Amazon.com and other Internet based sellers. Expect to see consumer focused advertising and social media to push the branding efforts.

Goodyear Brakes

Goodyear Brakes manufactures and distributes a full line of brake system solutions. The brake pads are manufactured for them by a company with more than 50 years of experience in friction science. The rotors are made to Original Equipment Manufacturer (OEM) standards by other manufacturers while their calipers are actually remanufactured units.

Goodyear Brakes offers brake pads, brake rotors and calipers. They also offer bundles of the pieces for a one-stop shop experience.

Goodyear Brakes Website

Their website will specify the correct brake pieces based on your car and VIN. The website also offers up some helpful guides for the shade tree mechanic. In addition Bruno Massel, a TV host and NHRA racer is featured with some videos to help consumers know what is involved when changing out the brakes.Bruno Massel

Presently the direct to consumer channel is the only way to acquire the Goodyear brakes. That is an interesting approach, as most repair shops are not going to be able to let a car sit around for a few days while the parts are enroute. For the DIY’er ordering and waiting a few days for delivery would not be a sticking point, especially if the pricing is right.

Brakes are a vital component of cars and with consumers holding on to cars longer, the need for brakes will crop up more often. Now Goodyear Brakes offers consumers a new option for brake components.

Would you be willing to break out a new brand?

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Images courtesy of Goodyear Brakes

 

 

 

 

 

2014 Corvette Stingray will be shod with Michelin’s

For the recent past, Corvettes came out of Detroit with Goodyear Run Flats.  The stiff sidewall helped carry the tire in the event of no air pressure but also contributed to a stiff ride.  many owners derisively referred to them as run craps.

Many owners actually used regular speed rated tires and risked a flat tire or carried a small portable compressor and a patch kit.  Some switched to Michelin’s version of the run flats – the ZP – Zero Pressure

For 2014 the Corvette Stingray (the C7 generation) will sport Michelin’s Pilot Super Sport ZP.  These tires will have the same size but should offer a smoother ride.  It’ll be interesting to see what the new owners say, and why Goodyear was dropped.